The Urban Text
Jon Setter

Jon Setter's statement

The series of works on display are part of Jon’s ongoing project that explores the normally unnoticed or ignored aspects within urban environments entitled ‘The Urban Text’. This project originates from the concept that today most cities and urban spaces have become more chaotic, condensed and overbearing. At the same time the constant stream of imagery and media shared online has seemed to dictate what is worthy to witness. This raises the question: What might people be overlooking in the spaces they occupy and does that effect how we consciously understand and experience places.

While wandering through a space, Jon focuses on its seemingly mundane and everyday structures. He utilizes the camera to precisely organize their formal characteristics such as texture, colour and material. Through this process, along with employing a strong sense of light, vibrant and highly geometric abstract compositions are created that at first glance may not even appear architectural or represent any one specific place. The hope is that the works appearance will entice audiences to slow down and take a closer look at their surroundings as well as reveal how even the most vernacular elements of a place can have a role in the way it is understood and represented.

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